The Christmas ads are here! And they're perfect! Our favourite of the lot so far has got to be the Lidl one which features a very fuzzy little bear who gets himself into a spot of trouble. It's very unpredictable. Epic.

Is it just us or is the Lidl 2022 Christmas ad giving sort of 'A Star Is Born' vibes? It's go everything; intrigue, suspense, highs, lows, an underdog. We love to see it and apparently, so do many of the unofficial Christmas ad critics on Twitter.

People are emotional.

Other people... not so much.

Watch the Lidl Christmas Ad here in full.